When we asked how it developed, he recalled, "I grew up watching my mother and aunts just being traditional, and when I saw girls going to bars, I immediately wrote the lyrics of that track. Commercial success Īdhi composed the song "Club le Mabbu le" in his first year of college. Though the song was commercially unsuccessful, Adhi and Jeeva considered it at one point their "best work so far". Hiphop Tamizha's single Ezhuvoam Vaa was chosen as the official anthem for Tamil Nadu's 2011 state elections, and Adhi performed it at Pachaiyappa's College when Anna Hazare came there. Adhi and Jeeva remained underground until they were asked by the Tamil Nadu State Election Commission to compose an election anthem. It also played a major role in promoting hip hop as a part of the Tamil culture. Īround the mid 2000s, Adhi released Viswaroobam Arambam, the first Tamil hip hop mixtape in India. According to The Hindu and Hiphop Tamizha's Facebook page, Adhi had not officially found Hiphop Tamizha until 15 February 2010. They were passionate about music and decided that they should create an independent music group in India, in Tamil. Career Origins and early work Īdhi and Jeeva met via Orkut in 2007. On 30 November 2017, Adhi married Latchaya Devareddy, in a private ceremony at Tirupati. Jeeva is an alumnus of Loyola College, Chennai. As of October 2014, he was doing a PhD course at Bharathiar University, which he completed in June 2015. He holds a state-level rank in Tamil Nadu Common Entrance Test and is a graduate in Master of Business Administration from the Department of Management Studies, University of Madras. Īdhi studied at Chavara Vidya Bhavan and Electrical Engineering at Bannari Amman Institute of Technology. Jeeva adopted the moniker Jeeva Beatz sometime after the two met in 2005. Adhi told IndiaGlitz that this is due to his shyness, and compared his partner to the unseen lion in the emblem of India, which includes four lions, with only three visible. Īlthough Hiphop is a duo, Jeeva has seldom made public appearances, thus associating the name Hiphop Tamizha with Adhi more often. Adhi then moved to Chennai to "try luck". After realising that Adhi was "trying to do some good work", he encouraged his son's musical interests. He wanted Adhi to pursue higher studies, but gave him a year to do what he wanted, with the only constraint being that Adhi should not expect any help from him. Adhi's father had initially opposed his choice to pursue music professionally. Adhi named his account on the video-sharing site in YouTube as "Hiphop Tamizha", with a profile picture of the Tamil poet Subramania Bharati, to avoid being caught by his parents. His decision to rap in Tamil rather than English was made, in his words, to avoid looking like a " wannabe". He uploaded rap songs to the internet and got positive responses from people expressing interest in his music, who also encouraged him to start rapping in Tamil. His interest in hip hop music started developing in the tenth grade. Adhi's first exposure to rap came when his neighbour showed him Michael Jackson's " Jam". Adhi's father works at Bharathiar University while his mother comes from an agricultural background. While the duo were originally independent musicians, since 2013 they have contributed primarily to composing for films.Īdhithya "Adhi" Ramachandran Venkatapathy was born on 20 February 1990, and R. It was a major success with both the general public and critics. In 2012, Hiphop Tamizha released their debut album Hip Hop Tamizhan, which is India's first Tamil hip hop album. Their commercial break-through came with the song "Club le Mabbu le" in 2011. The duo consists of Adhithya "Adhi" Venkatapathy and R. Hiphop Tamizha ( Tamil pronunciation: ) is an Indian musical duo based in Chennai, Tamil Nadu. Think Music India, Sony Music, Saregama, T-Series Jeeva: ( ) 29 June 1991 (age 30), Erode, Tamil Nadu, India Jeeva R (L) and Adhithya "Adhi" Venkatapathy (R) during Aambala 's audio launchĪdhithya Ramachandran Venkatapathy : ( ) 20 February 1990 (age 31), Coimbatore, Tamil Nadu, India
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